The report argues that consumers looking for the health benefits that foods with a high proportion of ‘whole’ or unrefined grain ingredients provide - such as a minimising the risk of stroke, type 2 diabetes, heart disease and obesity- are therefore being mislead.
A Wholemeal Loaf of NonsenseNeither of the words “wholegrain” or “wholesome” have a legal definition in the UK, as opposed to the term wholemeal which guarantees that all the flour in the bread is wholemeal. But even there, the report found that wholemeal loaves often contained soya flour or powdered wheat gluten which is one of the most highly refined products of wheat- slipping between the fingers of regulation because soya comes from a bean.
Gordon Paulson is the director of The Federation of Bakers, which represents the interests of the UK's largest baking companies who manufacture sliced and wrapped bread, bakery snacks and other bread products. He told the Guardian: “We are happy with the regulations as they stand. The consumer already has the necessary information they need about packaged bread available to them on the labels. And most importantly; all bread is pretty good, whether it is wholemeal or not. It’s still pretty good food.”